Woodinville Whiskey
Woodinville Whiskey is a small-batch bourbon company based in Woodinville, Washington, seeking a label redesign to support their upcoming national expansion and showcase their high quality, classic, small batch whiskey.
Project Stats
TOOLS USED Adobe InDesign, Adobe Photoshop,
Adobe Illustrator.
ROLES AND SKILLS Typography, Photo Editing.
CATEGORY : Typography, Layout Design
TIMEFRAME : February 2025 - March 2025
To create a label that would fit well on the shelf alongside other bottles, I gained inspiration from bottles with similar values. Hand crafted, adventurous, and high quality.
I selected a natural based color palette with a leafy green, which alongside an oak tree, communicates the Pacific Northwest heritage of the brand. It also nods to the fact that it is barreled in charred oak. A rich gold adds a premium and specialized feel. The cream background adds smoothness and enriches the overall palette.
For my typography, the header Fisterra Morte was modified to feel specialized and hand crafted. Minion Pro pairs well with my header, as it mirrors much of the typeface’s anatomy. The hierarchy of information makes the design clean and clear, overall blending old-world sophistication and craftsmanship with modern-day innovation.
I created coasters to pair with Woodinville Whiskey. They utilize the same color palette and text treatment. The use of cork helps to tie in a natural and crafted feel.
The box feels sophisticated and elegant, with elevated black tones and the same stylized oak tree from the bottle brought into the packaging, becoming the background for a letter from the creator of Woodinville Whiskey. Adding these elements in brings personality, passion, and care to a high quality brand. The personalization of the letter enhances the small batch manufacturing of the brand.
Brand Guide
Mood Board
The chosen inspiration photos chosen have a similar look and feel to Woodinville Whiskey. Note the unique illustrative elements, and the richness of color. The logos stand out due to their heavy weight. The layout’s boxed and gridded layouts add a uniformity and organization, mirrored in Woodinville Whiskey’s packaging.